The Brand Relationship Spectrum¶
Aaker, D. A., & Joachimsthaler, E. (2000). The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review, 42(4), 8-23.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Brand System
- It then codifies the usage boundary: co-branding rules, minimum sizes, clear-space, prohibited contexts, and the relationship between a masterbrand and any sub-brands.
This sourceDefines brand architecture through the roles and relationships among brands, including master-brand and subbrand configurations.
- It then codifies the usage boundary: co-branding rules, minimum sizes, clear-space, prohibited contexts, and the relationship between a masterbrand and any sub-brands.
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:001112fd40d2 · see in the full table