Customer Lifetime Value¶
Berger, P. D., & Nasr, N. I. (1998). Customer Lifetime Value: Marketing Models and Applications. Journal of Interactive Marketing, 12(1), 17-30.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Segmented Customer Treatment Rules
- The workflow's own logic won't catch this, because it optimizes on customer lifetime value, which is silent on fairness.
This sourceModels customer lifetime value as discounted customer contribution for acquisition, retention, and segment decisions, without a fairness criterion.
- The workflow's own logic won't catch this, because it optimizes on customer lifetime value, which is silent on fairness.
Verification¶
This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.
Registry ID ref:00909c820448 · see in the full table