Customer Lifetime Value¶
Berger, P. D., & Nasr, N. I. (1998). Customer Lifetime Value: Marketing Models and Applications. Journal of Interactive Marketing, 12(1), 17-30.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Segmented Customer Treatment Rules
- The workflow's own logic won't catch this, because it optimizes on customer lifetime value, which is silent on fairness.
This sourceModels customer lifetime value as discounted customer contribution for acquisition, retention, and segment decisions, without a fairness criterion.
- The workflow's own logic won't catch this, because it optimizes on customer lifetime value, which is silent on fairness.
Verification¶
Does it exist? Not checked yet. This work's DOI is recorded above but has not been resolved against an external catalogue, so nothing here confirms the work exists.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:00909c820448 · see in the full table