The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell¶
Magretta, J. (1998). The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell: An Interview with Dell Computer's Michael Dell. Harvard Business Review.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Make-to-Order
- Dell's 1990s direct-to-consumer PC assembly model is the canonical industrial reference: components were stocked; assembled PCs were not; orders triggered build, and the model enabled more SKU variants than shelf-stocking competitors while running near-zero finished-goods working capital.
This sourceMichael Dell's account of bypassing the dealer channel to sell directly to customers and build products to order. Dell's direct-to-customer, build-to-order PC assembly as the canonical industrial instance. Dell's direct model in which the customer's order triggers the build, so the buyer waits out the build-and-ship cycle. Dell's direct build-to-order model, in which finished computers are built only against an order.
Supported in partVerified against the publisher's abstract
“he would sell directly to customers and build products to order”
- Dell's 1990s direct-to-consumer PC assembly model is the canonical industrial reference: components were stocked; assembled PCs were not; orders triggered build, and the model enabled more SKU variants than shelf-stocking competitors while running near-zero finished-goods working capital.
Verification¶
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