Using narrative communication as a tool for health behavior change¶
Hinyard, L. J., & Kreuter, M. W. (2007). Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview. Health Education & Behavior, 34(5), 777-792.
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Primes¶
- Narrative Persuasion
- The seven-role structure is robust: a public-health documentary, a courtroom opening, a parable in a religious service, a Super Bowl ad, a Harvard Business School case discussion, a parent's bedtime story, and a juvenile primate imitating an adult's foraging arc all exhibit the same load-bearing pattern, a cross-domain breadth Hinyard and Kreuter (2007) document in their conceptual and empirical overview of narrative communication for health behavior change.
This sourceDefines narrative communication, surveys theoretical accounts of narrative effects (transportation, identification, parasocial interaction), reviews comparative evidence on narrative versus non-narrative persuasion in health contexts, and catalogs the residue-pattern signatures of narrative routes across health behavior domains.
- The seven-role structure is robust: a public-health documentary, a courtroom opening, a parable in a religious service, a Super Bowl ad, a Harvard Business School case discussion, a parent's bedtime story, and a juvenile primate imitating an adult's foraging arc all exhibit the same load-bearing pattern, a cross-domain breadth Hinyard and Kreuter (2007) document in their conceptual and empirical overview of narrative communication for health behavior change.
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