Decision making and the avoidance of cognitive demand¶
Kool, W., McGuire, J. T., Rosen, Z. B., & Botvinick, M. M. (2010). Decision making and the avoidance of cognitive demand. Journal of Experimental Psychology: General, 139(4), 665-682.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Cognitive Resource Depletion
- This shifts focus from binary success/failure to optimization of effort and recovery, a reframing Kool, McGuire, Rosen, and Botvinick (2010) ground in evidence that cognitive effort is treated as a cost to be minimized in decision-making.
This sourceSix demand-selection experiments showing a reliable bias toward less cognitively demanding options — evidence that cognitive effort is treated as a cost to be minimized, motivating depletion-aware design (D53-072). Verified with DOI.
Supported in partVerified against the publisher's abstract
Kool et al.'s own abstract reports six experiments showing a reliable bias toward the less demanding option and treats anticipated cognitive demand as costly in choice — evidence that cognitive effort is minimized in decision-making.
“Together, the results of these experiments revealed a bias in favor of the less demanding course of action. The bias was obtained across a range of choice settings and demand manipulations and was not wholly attributable to strategic avoidance of errors, minimization of time on task, or maximization of the rate of goal achievement.”
- This shifts focus from binary success/failure to optimization of effort and recovery, a reframing Kool, McGuire, Rosen, and Botvinick (2010) ground in evidence that cognitive effort is treated as a cost to be minimized in decision-making.
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