Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

Kara, P., & Jakob, N. (1997/2018). Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop: Users Dodge Ads on Mobile and Desktop. Nielsen Norman Group.

Type

Web resource

Intellectual base

Web

Year

2018 this edition · first published 1997

Link

https://www.nngroup.com/articles/banner-blindness-old-and-new-findings/

Cited from

medicine_healthcare

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Habituation to Repeated Signal
  • Banner blindness and EHR override fatigue: users learn to ignore screen regions where ads appear, and physicians override the majority of drug-interaction prompts because most are clinically irrelevant; the channel has gone informationally bankrupt for that region or prompt.

    This sourceDocuments banner blindness — users learn to ignore screen regions where ads appear — as a case of selective attention.

    Supported in partVerified against the work's full text

    The NN/G article documents banner blindness (users learn to ignore ad regions) but says nothing about EHR drug-interaction override fatigue.

    “Ignoring ads is a learned behavior”

    Read by an automated reader; not a human review. How support was checked

Verification

Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.

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Registry ID ref:07796cfbcddb · see in the full table