Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop¶
Kara, P., & Jakob, N. (2018). Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop: Users Dodge Ads on Mobile and Desktop. Nielsen Norman Group.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Habituation to Repeated Signal
- Banner blindness and EHR override fatigue: users learn to ignore screen regions where ads appear, and physicians override the majority of drug-interaction prompts because most are clinically irrelevant; the channel has gone informationally bankrupt for that region or prompt.
This sourceDocuments banner blindness — users learn to ignore screen regions where ads appear — as a case of selective attention.
- Banner blindness and EHR override fatigue: users learn to ignore screen regions where ads appear, and physicians override the majority of drug-interaction prompts because most are clinically irrelevant; the channel has gone informationally bankrupt for that region or prompt.
Verification¶
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Registry ID ref:07796cfbcddb · see in the full table