Marketing Literature: The Making of Contemporary Writing in Britain¶
Squires, C. (2007). Marketing Literature: The Making of Contemporary Writing in Britain: The Making of Contemporary Writing in Britain.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Literary Fiction
- The term is especially visible in Anglophone publishing, bookselling, reviewing, prize culture, creative-writing programs, libraries, and literary studies
This sourceSquires' central thesis is that repackaging, imprint placement, and comparative marketing reshape a book's reception without altering its text. Squires traces how acquisition and packaging shape which reviewers and readers see a book and which prizes can legitimate it, but she does not address course or curricular legitimation.
- The term is especially visible in Anglophone publishing, bookselling, reviewing, prize culture, creative-writing programs, libraries, and literary studies
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