Serious Play

Schrage, M. (2000). Serious Play: How the World's Best Companies Simulate to Innovate. Harvard Business School Press.

Type

Book

Intellectual base

Review or monograph

Year

2000

Link

https://www.hbs.edu/faculty/Pages/item.aspx?num=119

Cited from

art_aesthetics, engineering_design, innovation_entrepreneurship

Cited by

3 citations across 3 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Design Prototyping
  • A prototype is not a small version of the final product; it is a learning tool, and the learning is often about what not to build as much as what to build

    This sourceArgues prototyping/modeling is a form of thinking, not just communication, and that innovative prototypes generate innovative teams (cases incl. IDEO, Boeing, DaimlerChrysler).

• Minimalism
  • Listed in the references but not attached to a specific claim.
• Minimum Viable Product (MVP)
  • Mature practice enters MVP with clear assumptions but maintains openness to surprising findings and willingness to test different assumptions based on early learning

Verification

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