The Effect of Conceptual and Perceptual Fluency on Brand Evaluation.¶
Lee, A. Y., & Labroo, A. A. (2004). The Effect of Conceptual and Perceptual Fluency on Brand Evaluation. Journal of Marketing Research, 41(2), 151-165.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Mere Exposure Effect
- Lee and Labroo 2004 document this effect on consumer judgment
This sourceShows that perceptual fluency (from repeated exposure) drives brand preference in consumer judgment, but distinguishes this from explicit evaluation or behavioral choice; documents the exposure-preference-behavior gap (T3).
- Lee and Labroo 2004 document this effect on consumer judgment
- Processing Fluency
- This is adaptive when fluent presentation correlates with quality (good designs are often clear designs), but maladaptive when presentation is manipulated independent of quality (misleading advertising, deceptive interface design), as Lee and Labroo (2004) showed across consumer brand-evaluation studies.
This sourceShows that perceptual fluency (from repeated exposure) drives brand preference in consumer judgment, but distinguishes this from explicit evaluation or behavioral choice; documents the exposure-preference-behavior gap (T3).
- This is adaptive when fluent presentation correlates with quality (good designs are often clear designs), but maladaptive when presentation is manipulated independent of quality (misleading advertising, deceptive interface design), as Lee and Labroo (2004) showed across consumer brand-evaluation studies.
Verification¶
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