Mere Exposure and the Endowment Effect on Brand Attitudes.¶
Tom, G., Nelson, A., Srzentic, T., & King, R. (2007). Mere Exposure and the Endowment Effect on Brand Attitudes. Journal of the Academy of Marketing Science, 35(4), 504-510.
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Primes¶
- Mere Exposure Effect
- However, the mechanism also illustrates the saturation ceiling and wear-out boundary: studies of advertising "wear-out" show that campaigns that exceed 10–15 exposures without creative variation often trigger boredom or active avoidance, reversing the preference gain
This sourceDemonstrates wear-out effect in advertising exposure; shows that excessive repetition without creative variation produces preference reversal and avoidance, illustrating T2 (saturation and wear-out) and boundary conditions of mere exposure.
- However, the mechanism also illustrates the saturation ceiling and wear-out boundary: studies of advertising "wear-out" show that campaigns that exceed 10–15 exposures without creative variation often trigger boredom or active avoidance, reversing the preference gain
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