A review of the application of RFM model¶
Wei, J., Lin, S., & Wu, H. (2010). A review of the application of RFM model. African Journal of Business Management, 4(19), 4199-4206.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Clustering
- Marketing and public health: customer segmentation by purchase history, RFM clustering, and lookalike audiences; disease-cluster detection and phylogenetic clustering of viral isolates to identify outbreak chains.
This sourceReviews recency-frequency-monetary customer segmentation via clustering — the marketing feature/metric/cardinality choices that also transfer to public-health vulnerability targeting.
- Marketing and public health: customer segmentation by purchase history, RFM clustering, and lookalike audiences; disease-cluster detection and phylogenetic clustering of viral isolates to identify outbreak chains.
Verification¶
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Registry ID ref:0fdb4d66c0be · see in the full table