Signs and Symbols¶
Frutiger, A. (1989). Signs and Symbols: Their Design and Meaning.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Iconography
- Common failure: deploying iconography validated for one audience (e.g., upward-arrow = good in Western data viz) into a different audience (e.g., agricultural communities where downward-vertical signals harvest readiness, not decline) without piloting recognition with the actual target population — producing reliable mis-recognition rather than communication, a problem Frutiger (1989) catalogues in his cross-cultural survey of sign systems
This sourceVan Nostrand Reinhold. (Original work published 1978.) Cross-cultural survey of sign systems by the typographer; documents the cultural-specificity of apparently universal forms (color, direction, geometric symbols) and the failure modes that arise when iconographies are deployed across audiences without recognition testing.
- Common failure: deploying iconography validated for one audience (e.g., upward-arrow = good in Western data viz) into a different audience (e.g., agricultural communities where downward-vertical signals harvest readiness, not decline) without piloting recognition with the actual target population — producing reliable mis-recognition rather than communication, a problem Frutiger (1989) catalogues in his cross-cultural survey of sign systems
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