Evaluative Conditioning in Humans¶
Hofmann, W., De Houwer, J., Perugini, M., Baeyens, F., & Crombez, G. (2010). Evaluative Conditioning in Humans: A Meta-Analysis. Psychological Bulletin, 136(3), 390-421.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Ambient Touchpoint Placement
- Its strength is preventing the negative-context backfire: exposure repeated in an aversive or coercive setting tends to lower liking, because the surrounding affect transfers to the target — the logic of evaluative conditioning
This sourceDefines evaluative conditioning as a change in liking produced by pairing a target with positive or negative stimuli.
- Its strength is preventing the negative-context backfire: exposure repeated in an aversive or coercive setting tends to lower liking, because the surrounding affect transfers to the target — the logic of evaluative conditioning
- Neutral/Positive Pairing Schedule
- By governing the surroundings, it lets repetition do its work on the right side of the ledger — the practical face of evaluative conditioning, the change in how much a stimulus is liked that follows from pairing it with other liked stimuli.
This sourceDefines evaluative conditioning as a change in liking that results from pairing a stimulus with positive or negative stimuli.
- By governing the surroundings, it lets repetition do its work on the right side of the ledger — the practical face of evaluative conditioning, the change in how much a stimulus is liked that follows from pairing it with other liked stimuli.
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