Subliminal Mere Exposure¶
Monahan, J. L., Murphy, S. T., & Zajonc, R. B. (2000). Subliminal Mere Exposure: Specific, General, and Diffuse Effects. Psychological Science, 11(6), 462-466.
Cited by¶
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Primes¶
- Mere Exposure Effect
- the subliminal execution — the fact that exposure and fluency-driven preference changes occur even when the subject has no conscious awareness of the prior stimulus encounters;
This sourceDemonstrates that subliminal exposure can produce generalized liking (not just for the exposed stimulus, but for related stimuli), and that the effect is dissociable from conscious processing or recognition.
- the subliminal execution — the fact that exposure and fluency-driven preference changes occur even when the subject has no conscious awareness of the prior stimulus encounters;
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