Consumer contamination¶
Argo, J. J., Dahl, & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70(2), 81-94.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Purity and Pollution
- Public-health clean/dirty zoning is the same structure operationalized physically: the sterile field is a purity classification, breach-by-contact is the contagion rule, and re-scrubbing is the cleansing procedure.
This sourceEmpirical theory of consumer contamination showing that products touched by other shoppers are devalued out of proportion to any physical change; supports the transfer of the contagion rule to consumer contamination effects and the portability of purity/contagion vocabulary across marketing and adjacent domains.
- Public-health clean/dirty zoning is the same structure operationalized physically: the sterile field is a purity classification, breach-by-contact is the contagion rule, and re-scrubbing is the cleansing procedure.
Verification¶
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Registry ID ref:128f6026c75c · see in the full table