Assessing Measurement Invariance in Cross-National Consumer Research

Steenkamp, J. E. M., & Baumgartner, H. (1998). Assessing Measurement Invariance in Cross-National Consumer Research. Journal of Consumer Research, 78-90.

Type

Journal article

Intellectual base

Primary research

Year

1998

Pages

78-90

DOI

10.1086/209528

DOI registrant

Oxford University Press

Link

https://doi.org/10.1086/209528

Cited by

1 citation across 1 artifact.

Domain-specific

• Measurement Invariance
  • Steenkamp and Baumgartner establish configural, metric, and scalar levels for cross-national consumer research.

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