Assessing Measurement Invariance in Cross-National Consumer Research¶

Steenkamp, J. E. M., & Baumgartner, H. (1998). Assessing Measurement Invariance in Cross-National Consumer Research. Journal of Consumer Research, 78-90.

Type: Journal article
Intellectual base: Primary research
Year: 1998
DOI: 10.1086/209528
Link: https://doi.org/10.1086/209528

Cited by¶

1 citation across 1 artifact.

Domain-specific¶

Measurement Invariance
- Widaman, Ferrer, and Conger explain how factorial invariance licenses interpretation of change across time. Steenkamp and Baumgartner establish configural, metric, and scalar levels for cross-national consumer research.

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