A paradigm for developing better measures of marketing constructs

Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs.

Type

Unclassified

Intellectual base

Unclassified

Year

1979

DOI

10.1177/002224377901600110

Link

https://doi.org/10.1177/002224377901600110

Cited by

1 citation across 1 artifact.

Domain-specific

• Item-total correlation
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Registry ID ref:151264a26618 · see in the full table