Blue Ocean Strategy

Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press.

Type

Book

Intellectual base

Review or monograph

Year

2005

Link

https://www.insead.edu/faculty-research/publications/books/blue-ocean-strategy-how-create-uncontested-market-space-and

Cited from

mathematics, military_strategic_studies

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Complement
  • "everything not in the public record is private by default" is the same move at a different layer. Strategy and competition. Market white space is the complement of competitors' coverage — the residual demand or geography not currently served — and the strategic move is often to find a large, valuable, defensible complement to incumbents' positions.

    This sourceDevelops the strategy of targeting market 'white space' — demand uncontested by incumbents' coverage. (

• Decision Cycle Subordination
  • The recovery is move-space change, not faster matching: the startup repositions into a dimension the incumbent does not occupy (a different customer segment, a different product axis), where the incumbent's cycle-time advantage does not apply.

    This sourceArgues for repositioning into uncontested market space rather than competing head-to-head in the dimension a rival dominates — the move-space-change recovery from tempo subordination.

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://search.worldcat.org/title/56347789 ×1

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