Corporate Strategy¶
Ansoff, H. I. (1965). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Synergy and Antagonism
- Conversely, a team of two individual contributors with identical skills and no coordination norms produces less than the sum of their solo outputs (antagonism — coordination overhead, interference, duplicated effort), echoing Ansoff's (1965) original treatment of corporate synergy as the "2 + 2 = 5" effect of complementary capabilities.
This sourceOrigin of the "2 + 2 = 5" formulation of corporate synergy and the comparative-baseline framework (combined-firm output vs. sum of standalone outputs) that grounds organizational synergy claims technically rather than rhetorically.
- Conversely, a team of two individual contributors with identical skills and no coordination norms produces less than the sum of their solo outputs (antagonism — coordination overhead, interference, duplicated effort), echoing Ansoff's (1965) original treatment of corporate synergy as the "2 + 2 = 5" effect of complementary capabilities.
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Registry ID ref:17de916a6d37 · see in the full table