Advertising Repetition¶
Schmidt, S., & Eisend, M. (2015). Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising. Journal of Advertising, 44(4), 415-428.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Mechanisms¶
- Ad Frequency Cap
- The cap is really a bet about where effective frequency ends and wear-out begins.
This sourceAnalyzes how advertising repetition produces wear-in and wear-out and estimates the exposure level at which attitude peaks before additional exposures become detrimental.
- The cap is really a bet about where effective frequency ends and wear-out begins.
- Exposure Frequency Cap
- It is the operational form of guarding against advertising wearout
This sourceFinds an inverted-U response to advertising repetition, with effectiveness declining once exposure becomes excessive.
- It is the operational form of guarding against advertising wearout
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Not recorded. Neither this nor any other of the 2 citations of this work carries a recorded support check.
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Registry ID ref:18729baf6f76 · see in the full table