The Elaboration Likelihood Model of Persuasion¶
Petty, R. E., Barden, Jamie, & Wheeler, S. C. (2009). The Elaboration Likelihood Model of Persuasion: Developing Health Promotions for Sustained Behavioral Change. Emerging Theories in Health Promotion Practice and Research, 2nd ed. (eds. DiClemente, Crosby, Kegler), Jossey-Bass.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Central Route Processing
- Social and consumer-behavior research — the canonical home: the ELM and its sibling Heuristic-Systematic Model structuring decades of attitude-change work. Marketing and advertising — the informational (central) versus transformational (peripheral) appeal distinction, with message design matched to expected engagement. Health communication — separating argument-based from cue-based public-health messaging on vaccination, smoking cessation, and behavior change
This sourceThe ELM applied to public-health message design, separating argument-based from cue-based health promotion and its durability consequences.
- Social and consumer-behavior research — the canonical home: the ELM and its sibling Heuristic-Systematic Model structuring decades of attitude-change work. Marketing and advertising — the informational (central) versus transformational (peripheral) appeal distinction, with message design matched to expected engagement. Health communication — separating argument-based from cue-based public-health messaging on vaccination, smoking cessation, and behavior change
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