CPSC Anchor It! Campaign: Main Report¶
Angel, L., Burke, P., Simoneau, E., & Bui, E. (2020). CPSC Anchor It! Campaign: Main Report: Main Report.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Attitudinal Targeting
- A U.S. Consumer Product Safety Commission campaign evaluation explicitly recommends moving from general awareness messages to “attitudinal targeting,” tailoring messages to beliefs, motivations, misconceptions, and self-efficacy among audience segments.
This sourceOfficial campaign evaluation explicitly recommending attitudinal targeting and segment-tailored messages based on beliefs, motivations, misconceptions, and self-efficacy.
- A U.S. Consumer Product Safety Commission campaign evaluation explicitly recommends moving from general awareness messages to “attitudinal targeting,” tailoring messages to beliefs, motivations, misconceptions, and self-efficacy among audience segments.
Verification¶
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Registry ID ref:19a5c5ea9815 · see in the full table