Experimental Evidence of Massive-Scale Emotional Contagion through Social Networks¶
Kramer, A. D. I., Guillory, J. E., & Hancock, J. T. (2014). Experimental Evidence of Massive-Scale Emotional Contagion through Social Networks. Proceedings of the National Academy of Sciences, 111(24), 8788-8790.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Emotional Contagion
- Online & networked systems: Affective tone propagating through social feeds and messaging networks, where exposure to others' emotional expression shifts one's own expressed and felt affect at scale, demonstrated in Kramer, Guillory, and Hancock's (2014) large-scale News Feed experiment.
This sourceLarge-scale News Feed A/B experiment (N≈689,003) showing affect transfer at scale — supports the marker-369 online/networked-systems claim.
- Online & networked systems: Affective tone propagating through social feeds and messaging networks, where exposure to others' emotional expression shifts one's own expressed and felt affect at scale, demonstrated in Kramer, Guillory, and Hancock's (2014) large-scale News Feed experiment.
- Variation Strategies
- What also transfers is an ethical caveat: variation strategies that affect humans — A/B tests on users, randomized policy pilots, classroom experiments — raise questions of consent, fair allocation of the worse arm, and reliability of measurement, which technical practitioners often underweight when porting tools from non-human domains, a tension Kramer, Guillory, and Hancock (2014) made unavoidably visible with their large-scale Facebook emotional-contagion experiment and the consent controversy it generated.
This sourceLarge-scale Facebook A/B experiment whose subsequent ethical controversy made consent, fairness, and measurement reliability concrete operational issues for variation strategies applied to human subjects.
- What also transfers is an ethical caveat: variation strategies that affect humans — A/B tests on users, randomized policy pilots, classroom experiments — raise questions of consent, fair allocation of the worse arm, and reliability of measurement, which technical practitioners often underweight when porting tools from non-human domains, a tension Kramer, Guillory, and Hancock (2014) made unavoidably visible with their large-scale Facebook emotional-contagion experiment and the consent controversy it generated.
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