What Is Strategy?

Porter, M. E. (1996). What Is Strategy?. Harvard Business Review, 74(6), 61-78.

Type

Journal article

Intellectual base

Primary research

Year

1996

Link

https://hbr.org/1996/11/what-is-strategy

Cited from

organizational_management, psychology

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Goal Congruence (Alignment)
  • Mature practice distinguishes core strategic objective (which should be stable) from operational metrics (which should adapt), and builds flexibility in how targets are met while preserving alignment to outcomes

    This sourceArgues strategy is a coherent, stable system of trade-offs and fit among activities (distinct from operational effectiveness).

• Goal Shielding
  • In organisational strategy a firm's chosen positioning requires suppressing the resource pull of attractive alternatives — strategy as saying no — with strategy drift as the failure mode.

    This sourceStrategy as choosing a unique position and deliberately saying no to attractive alternatives via trade-offs; failure to sustain the trade-offs is strategy drift.

Verification

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Registry ID ref:1abd76ca3503 · see in the full table