What Is Disruptive Innovation?

Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What Is Disruptive Innovation?. Harvard Business Review, 44-53.

Type

Journal article

Intellectual base

Primary research

Year

2015

Link

https://hbr.org/2015/12/what-is-disruptive-innovation

Cited from

innovation_entrepreneurship

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Disruptive Innovation
  • In media, mail-order DVD was worse than walk-in rental for the high-end customer before streaming crossed the curve.

    This sourceRestates the theory and uses Netflix (low-end/new-market mail-order entry against video rental, later streaming) as a canonical disruption case, distinguished from sustaining moves by the inversion test.

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