Behind the Cloud¶
Benioff, M., & Adler, C. (2009). Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Value Proposition
- For enterprise buyers frustrated by expensive, slow-to-install, hard-to-maintain on-premise CRM systems (the segment and constraint), Salesforce delivered customer-relationship management through a web browser with nothing to install or maintain (the benefit), explicitly contrasted against incumbents like Siebel and other on-premise vendors (the named alternative).
This sourceBenioff and Adler's Behind the Cloud on Salesforce offering CRM through a browser with no software to install or maintain, set against expensive, slow-to-install incumbents such as Siebel. Behind the Cloud's account of Salesforce's early 'No Software' position: multi-tenant web software on a shared per-tenant database, a $50-per-user-per-month subscription model against incumbents' $1,500 per-user licences, and the red circle-slash 'No Software' logo.
SupportedVerified against the work's full text
“inefficiencies in the software industry. [enterprise] software was exorbitantly expensive and”
- For enterprise buyers frustrated by expensive, slow-to-install, hard-to-maintain on-premise CRM systems (the segment and constraint), Salesforce delivered customer-relationship management through a web browser with nothing to install or maintain (the benefit), explicitly contrasted against incumbents like Siebel and other on-premise vendors (the named alternative).
Verification¶
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