Winning at New Products

Cooper. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.

Type

Book

Intellectual base

Review or monograph

Year

2011

Link

no authoritative link yet

Cited by

1 citation across 1 artifact.

Domain-specific

• Customer-Discovery Theater
  • The pattern is endemic in corporate stage-gate product management

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:1d61319849cb · see in the full table