The digitization of word of mouth¶
Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407-1424.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Reputation
- Dellarocas (2003) argued that this reframing is exactly what lets online platforms engineer trust among strangers at scale — by deliberately constructing the observation-transmission-aggregation channel that physical communities once supplied through gossip.
This sourceArgues platforms engineer trust among strangers at scale by deliberately constructing the observation-transmission-aggregation channel.
- Dellarocas (2003) argued that this reframing is exactly what lets online platforms engineer trust among strangers at scale — by deliberately constructing the observation-transmission-aggregation channel that physical communities once supplied through gossip.
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Registry ID ref:1f9ad75bdd15 · see in the full table