Integrated Marketing Communications

Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (1993). Integrated Marketing Communications: Pulling It Together & Making It Work. NTC Business Books.

Type

Book

Intellectual base

Review or monograph

Year

1993

Link

https://books.google.com/books/about/Integrated_Marketing_Communications.html?id=CCtUdW7EFogC not authoritative

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Mechanisms

• Integrated Campaign
  • Integrated marketing communications is the discipline that formalizes this — planning channels as one reinforcing system rather than separate campaigns.

    This sourceFrames integrated marketing communications as synchronizing multiple channels into one coordinated strategy and unified message.

Verification

Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.

Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.

Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.

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Registry ID ref:1fa15bf30519 · see in the full table