How Business Cycles Contribute to Private-Label Success

Lamey, L., Deleersnyder, B., Dekimpe, M. G., & Steenkamp, J. E. M. (2007). How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe. Journal of Marketing, 71(1), 1-15.

Type

Journal article

Intellectual base

Primary research

Year

2007

DOI

10.1509/jmkg.71.1.1

Link

https://doi.org/10.1509/jmkg.71.1.1

Cited from

economics_finance

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Uncertainty-Driven Verification Premium
  • Consumer behaviour and procurement. Private-label share gains reverse as national brands recapture share in contractions, and buyers fall back to long-standing suppliers under supply uncertainty.

    This sourceDocuments private-label share gains in contractions and national-brand recapture in expansions, with asymmetric switching speeds.

Verification

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