The Halo Effect¶
Nisbett, R. E., & Wilson, T. D. (1977). The Halo Effect: Evidence for Unconscious Alteration of Judgments. Journal of Personality and Social Psychology, 35(4), 250-256.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Associative Property Transfer
- The update is the evaluator raising their estimate of the target attributes on the strength of the associative link alone, even though attending a prestigious school does not establish job competence.
This sourceExperimental evidence that a salient attribute (e.g., demeanour) shifts evaluations of independent attributes without the evaluator's awareness — updating a target's perceived property on the strength of the associative link alone.
SupportedVerified against the publisher's abstract
Nisbett and Wilson report that a global impression of a person, an instructor seen as warm or cold, shifted ratings of separate attributes such as appearance, mannerisms and accent, with subjects unaware of the influence. Their finding is that "global evaluations of a person can induce altered evaluations of the person's attributes, even when there is sufficient information to allow for independent assessments of them". That is the update the sentence defines, made on the associative link alone. The prestigious-school and job-competence pairing is the article's own illustration; the work concerns instructor ratings and says nothing about schooling or job competence.
“These results indicate that global evaluations of a person can induce altered evaluations of the person's attributes, even when there is sufficient information to allow for independent assessments of them.”
- The update is the evaluator raising their estimate of the target attributes on the strength of the associative link alone, even though attending a prestigious school does not establish job competence.
Mechanisms¶
- Peer Evaluation Process
- Its characteristic failure is that peer signal encodes who is liked as readily as who contributes: the halo effect
This sourceThe cited work establishes the halo effect and popularity dynamics let a charismatic teammate score well and a prickly-but-excellent one score poorly.
- Its characteristic failure is that peer signal encodes who is liked as readily as who contributes: the halo effect
Verification¶
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