Success and failure of pure-play organizations: Webvan versus Peapod, a comparative analysis¶
Lunce, S. E. (2006). Success and failure of pure-play organizations: Webvan versus Peapod, a comparative analysis: Webvan versus Peapod, a comparative analysis. Industrial Management & Data Systems.
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Domain-specific¶
- Scale-Before-Fit
- Before it had demonstrated repeatable, profitable demand in even one market, it committed to national scale: it signed a roughly $1 billion contract to build a network of large automated distribution centres and expanded into multiple metropolitan areas within about two years
This sourceWebvan's roughly $1 billion distribution-centre build-out (the Bechtel contract) and rapid multi-metro expansion before proving demand. Webvan raised on the order of $800 million, burned through it, and filed for bankruptcy in 2001.
- Before it had demonstrated repeatable, profitable demand in even one market, it committed to national scale: it signed a roughly $1 billion contract to build a network of large automated distribution centres and expanded into multiple metropolitan areas within about two years
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