Perspectives on Experience¶
Boston Consulting Group. (1972). Perspectives on Experience.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Learning Curve Effects
- Economics and corporate strategy: The Boston Consulting Group's experience curve treats cumulative-volume-driven cost decline as a source of competitive advantage and a justification for aggressive pricing ahead of cost, on the logic that the firm that accumulates volume fastest secures a durable cost lead.
This sourceBoston Consulting Group. Articulates the experience curve as a strategic doctrine: cumulative-volume-driven cost decline as competitive advantage and rationale for pricing ahead of cost.
- Economics and corporate strategy: The Boston Consulting Group's experience curve treats cumulative-volume-driven cost decline as a source of competitive advantage and a justification for aggressive pricing ahead of cost, on the logic that the firm that accumulates volume fastest secures a durable cost lead.
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