Hooked: How to Build Habit-Forming Products¶
Eyal, N. (2014). Hooked: How to Build Habit-Forming Products. Portfolio.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Conditioning (Behavioral)
- Variable-ratio reinforcement, demonstrated by Skinner to be the most extinction-resistant schedule, is implemented in app notification timing (Snapchat streaks: every day logged in increments a streak counter; missing one day resets to zero, creating high-frequency checking behavior) and in reward delivery algorithms (Instagram feed: each scroll produces unpredictable content quality and engagement opportunities, functionally equivalent to variable-ratio schedule).
This sourceTrade book analyzing the cue-action-variable-reward-investment 'hook' loop in product design, explicitly invoking variable-reward (Skinnerian) reinforcement.
- Variable-ratio reinforcement, demonstrated by Skinner to be the most extinction-resistant schedule, is implemented in app notification timing (Snapchat streaks: every day logged in increments a streak counter; missing one day resets to zero, creating high-frequency checking behavior) and in reward delivery algorithms (Instagram feed: each scroll produces unpredictable content quality and engagement opportunities, functionally equivalent to variable-ratio schedule).
Verification¶
This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.
Registry ID ref:30cd034b6019 · see in the full table