Hooked: How to Build Habit-Forming Products¶
Eyal, N. (2014). Hooked: How to Build Habit-Forming Products. Portfolio.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Conditioning (Behavioral)
- Variable-ratio reinforcement, demonstrated by Skinner to be the most extinction-resistant schedule, is implemented in app notification timing (Snapchat streaks: every day logged in increments a streak counter; missing one day resets to zero, creating high-frequency checking behavior) and in reward delivery algorithms (Instagram feed: each scroll produces unpredictable content quality and engagement opportunities, functionally equivalent to variable-ratio schedule).
This sourceTrade book analyzing the cue-action-variable-reward-investment 'hook' loop in product design, explicitly invoking variable-reward (Skinnerian) reinforcement. Note: the prime's claim that internal design documents 'explicitly cite variable-ratio schedules' reflects Eyal's framing, not primary internal-document evidence.
- Variable-ratio reinforcement, demonstrated by Skinner to be the most extinction-resistant schedule, is implemented in app notification timing (Snapchat streaks: every day logged in increments a streak counter; missing one day resets to zero, creating high-frequency checking behavior) and in reward delivery algorithms (Instagram feed: each scroll produces unpredictable content quality and engagement opportunities, functionally equivalent to variable-ratio schedule).
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