Crossing the Chasm

Moore, G. A. (2002). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.

Type

Book

Intellectual base

Review or monograph

Year

2002

Link

https://archive.org/details/crossingchasmma00moor not authoritativematched

Cited from

art_aesthetics, innovation_entrepreneurship

Cited by

2 citations across 2 artifacts.

Primes

• Minimalism
  • Listed in the references but not attached to a specific claim.
• Minimum Viable Product (MVP)
  • Mature practice recognizes early-adopter feedback as directional (points toward patterns) rather than predictive, and tests hypotheses with progressively broader customer segments as product matures

Verification

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Registry ID ref:317295f4ef6c · see in the full table