Niche Marketing Revisited: Concept, Applications and Some European Cases¶
Dalgic, T., & Leeuw, M. (1994). Niche Marketing Revisited: Concept, Applications and Some European Cases: Concept, Applications and Some European Cases. European Journal of Marketing.
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Domain-specific¶
- Niche Market
- Specialized fit can create loyalty, willingness to pay, lower direct competition, or reputation advantages; limited scale can also create high unit costs, dependence on a few customers, and exposure to entry by larger firms
This sourceThe conceptual treatment of niche marketing as a deliberate strategy creating competitive shelter from mass-market rivalry, rather than only a positioning tactic.
Supported in partVerified against the source
- Specialized fit can create loyalty, willingness to pay, lower direct competition, or reputation advantages; limited scale can also create high unit costs, dependence on a few customers, and exposure to entry by larger firms
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