Focus Groups as Qualitative Research¶
Morgan. (1997). Focus Groups as Qualitative Research. SAGE Publications, Inc..
Cited by¶
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Domain-specific¶
- Focus group
- A focus group is a qualitative research method in which a small group of participants — typically six to ten — is convened under a trained moderator's guidance for a structured discussion of a defined topic
This sourceMorgan's definition of the focus group as a qualitative research technique collecting data through group interaction on a topic determined by the researcher, with the researcher typically taking the moderator role.
Supported in partVerified against the work's full text
“a research technique that collects data through group interaction on a topic determined by the researcher”
- A focus group is a qualitative research method in which a small group of participants — typically six to ten — is convened under a trained moderator's guidance for a structured discussion of a defined topic
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