Xerox: avoiding a 'genericide' headache.¶
Xerox: avoiding a 'genericide' headache. World IP Review.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Metonymy
- The interventions the frame prescribes are precisely what trademark practice does: enforcement actions (suing counterfeiters) repair forged contiguities, and active policing of generic usage (Xerox's "don't say xerox, say photocopy" campaigns) preserves the attachment before it dilutes.
This sourceDocuments Xerox's long-running anti-genericide campaign ('When you use "xerox" the way you use "aspirin," we get a headache') — active trademark policing to preserve the mark-to-company contiguity before it dilutes.
- The interventions the frame prescribes are precisely what trademark practice does: enforcement actions (suing counterfeiters) repair forged contiguities, and active policing of generic usage (Xerox's "don't say xerox, say photocopy" campaigns) preserves the attachment before it dilutes.
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:37c642adf19a · see in the full table