Xerox: avoiding a 'genericide' headache.¶
Xerox: avoiding a 'genericide' headache. World IP Review.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Metonymy
- The interventions the frame prescribes are precisely what trademark practice does: enforcement actions (suing counterfeiters) repair forged contiguities, and active policing of generic usage (Xerox's "don't say xerox, say photocopy" campaigns) preserves the attachment before it dilutes.
This sourceDocuments Xerox's long-running anti-genericide campaign ('When you use "xerox" the way you use "aspirin," we get a headache') — active trademark policing to preserve the mark-to-company contiguity before it dilutes.
- The interventions the frame prescribes are precisely what trademark practice does: enforcement actions (suing counterfeiters) repair forged contiguities, and active policing of generic usage (Xerox's "don't say xerox, say photocopy" campaigns) preserves the attachment before it dilutes.
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Registry ID ref:37c642adf19a · see in the full table