Reading Images¶
Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. Routledge.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Iconography
- Common failure: airport wayfinding designers attempt to communicate complex information (e.g., "baggage claim only for connecting international passengers from terminals A-C, after immigration") through pictograms alone, producing icon-strings that travelers must decode like a rebus — language would communicate this faster despite its lower perceptual immediacy; conversely, signage that uses dense text where a universal pictogram (toilet, exit, no smoking) would suffice loses the speed advantage of iconography, as Kress and Van Leeuwen (2006) argue in their grammar of visual design
This sourceDevelops a systematic grammar of visual communication—how visual elements combine into meaningful structures—and argues for the complementarity of pictogram-based iconography and language for conveying complex propositional content (e.g., wayfinding, signage).
- Common failure: airport wayfinding designers attempt to communicate complex information (e.g., "baggage claim only for connecting international passengers from terminals A-C, after immigration") through pictograms alone, producing icon-strings that travelers must decode like a rebus — language would communicate this faster despite its lower perceptual immediacy; conversely, signage that uses dense text where a universal pictogram (toilet, exit, no smoking) would suffice loses the speed advantage of iconography, as Kress and Van Leeuwen (2006) argue in their grammar of visual design
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