When Intentions Go Public¶
Gollwitzer, P. M., Sheeran, P., Michalski, V., & Seifert, A. E. (2009). When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?. Psychological Science, 20(5), 612-618.
Cited by¶
1 citation across 1 artifact.
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Mechanisms¶
- Public Commitment
- The tidy announcement invites cheap talk — a pledge made for the applause with no capacity behind it, the greenwashing pattern — and, more subtly, publicly announcing an identity goal can actually reduce follow-through, because the audience's recognition of the intention substitutes for the work of achieving it.
This sourceFinds that public recognition of identity-related intentions can reduce follow-through by producing a premature sense of goal attainment.
- The tidy announcement invites cheap talk — a pledge made for the applause with no capacity behind it, the greenwashing pattern — and, more subtly, publicly announcing an identity goal can actually reduce follow-through, because the audience's recognition of the intention substitutes for the work of achieving it.
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