Markets of a Single Customer

Kara, A., & Kaynak, E. (1997). Markets of a Single Customer: Exploiting Conceptual Developments in Market Segmentation. European Journal of Marketing, 873-895.

Type

Journal article

Intellectual base

Primary research

Year

1997

DOI

10.1108/03090569710190587

Link

https://doi.org/10.1108/03090569710190587

Cited by

1 citation across 1 artifact.

Domain-specific

• Micromarketing
  • Micromarketing is a market strategy that narrows targeting to local areas, small customer groups, households, accounts, or individuals and adapts elements of the offer or communication to the selected unit rather than deploying one undifferentiated mass-market program.

Verification

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Registry ID ref:3f7af1f06678 · see in the full table