The Theory That Would Not Die

McGrayne, S. B. (2011). The Theory That Would Not Die. Yale University Press.

Type

Book

Intellectual base

Review or monograph

Year

2011

Link

no authoritative link yet

Cited by

1 citation across 1 artifact.

Domain-specific

• Bayesian inference in marketing
  • Bayesian marketing inference integrates limited or heterogeneous evidence with explicit prior assumptions.

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