Defining and Estimating a Trading Area.

Huff, D. L. (1964). Defining and Estimating a Trading Area. Journal of Marketing, 28(3), 34-38.

Type

Journal article

Intellectual base

Primary research

Year

1964

DOI

10.1177/002224296402800307

Link

https://doi.org/10.1177/002224296402800307

Cited from

earth_sciences

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Access Catchment
  • Retail and central-place theory. A store's trade area is the catchment defined by travel-cost-weighted attractiveness, and chains optimise siting to maximise non-overlapping catchment.

    This sourceModels a store's trade area as a probabilistic catchment in which patronage falls with travel cost and rises with attractiveness — the travel-cost-weighted gravity formulation of a retail catchment.

Verification

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Registry ID ref:41d7c8e44311 · see in the full table