What is Influencer Marketing? An Industry on the Rise

Lipiner, B. (2020). What is Influencer Marketing? An Industry on the Rise.

Type

Unclassified

Intellectual base

Unclassified

Year

2020

Link

no authoritative link yet

Cited by

1 citation across 1 artifact.

Domain-specific

• Influencer marketing
  • Follower count is not equivalent to influence, paid and gifted relationships require disclosure under applicable rules, attribution can be confounded by selection and platform algorithms and authentic creator voice does not remove sponsorship bias.

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Registry ID ref:46713eabfe81 · see in the full table