Decoding Advertisements¶
Williamson, J. (1978). Decoding Advertisements: Ideology and Meaning in Advertising.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Metaphor (Visual/Artistic)
- The structural pattern is identical to Lakoff-Johnson, Forceville, and Symbolist practice: use perceived visual similarity and compositional structure to establish meaning transfer, enabling viewers to grasp abstract concepts through visual perception
This sourceMarion Boyars. Semiotic-ideological analysis of advertising imagery; demonstrates how visual metaphor and symbolic transfer operate in commercial persuasion.
- The structural pattern is identical to Lakoff-Johnson, Forceville, and Symbolist practice: use perceived visual similarity and compositional structure to establish meaning transfer, enabling viewers to grasp abstract concepts through visual perception
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Registry ID ref:4916706f9d5b · see in the full table