Numeric, verbal, and visual formats of conveying health risks

Lipkus, I. M. (2007). Numeric, verbal, and visual formats of conveying health risks: Suggested best practices and future recommendations. Medical Decision Making, 27(5), 696-713.

Type

Journal article

Intellectual base

Primary research

Year

2007

Volume

27

Issue

5

Pages

696-713

DOI registrant

SAGE Publications

Link

https://doi.org/10.1177/0272989x07307271 not authoritativefound

Cited from

communication_media_studies

Cited by

1 citation across 1 artifact.

Primes

• Representational Modality
  • A 10% survival rate stated verbally invokes different cognition than a histogram showing 10 out of 100 patients surviving; one emphasizes scarcity, the other emphasizes the distribution.

Verification

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