An empirical test of contributing factors to different forms of maverick buying¶
Karjalainen, & van Raaij. (2011). An empirical test of contributing factors to different forms of maverick buying. Journal of Purchasing and Supply Management.
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Domain-specific¶
- Maverick Spend
- The equilibrium level of maverick spend is governed by the speed-and-convenience differential between the formal and informal channels
This sourceThat the level and form of maverick buying is driven by the perceived shortcomings of the formal channel - its speed and convenience relative to local alternatives - rather than by how hard compliance is policed.
- The equilibrium level of maverick spend is governed by the speed-and-convenience differential between the formal and informal channels
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