Viewable Ad Impression Measurement Guidelines, Version 2.0¶
Media Rating Council. (2015). Viewable Ad Impression Measurement Guidelines, Version 2.0.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Bioavailability
- The structurally identical analysis applies to an ad campaign of a million purchased impressions of which 700,000 render, 200,000 are attended, 50,000 are remembered, and 5,000 produce a purchase — a bioavailable fraction at the purchase locus of half a percent
This sourceDefines a viewable display impression as ≥50% of pixels in view for ≥1 continuous second (video: 2 seconds), establishing that a large share of purchased impressions never render or become viewable (ad-blockers, below-the-fold, invalid traffic) — the impression-to-effective drop in the attention funnel.
- The structurally identical analysis applies to an ad campaign of a million purchased impressions of which 700,000 render, 200,000 are attended, 50,000 are remembered, and 5,000 produce a purchase — a bioavailable fraction at the purchase locus of half a percent
Verification¶
Does it exist? Not checked yet. This entry carries no identifier to resolve. It was extracted from the citation as written in the article, normalized, and deduplicated against the rest of the registry.
Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:4f53d4ec56f4 · see in the full table