Viewable Ad Impression Measurement Guidelines, Version 2.0¶
Media Rating Council. (2015). Viewable Ad Impression Measurement Guidelines, Version 2.0.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Bioavailability
- The structurally identical analysis applies to an ad campaign of a million purchased impressions of which 700,000 render, 200,000 are attended, 50,000 are remembered, and 5,000 produce a purchase — a bioavailable fraction at the purchase locus of half a percent
This sourceDefines a viewable display impression as ≥50% of pixels in view for ≥1 continuous second (video: 2 seconds), establishing that a large share of purchased impressions never render or become viewable (ad-blockers, below-the-fold, invalid traffic) — the impression-to-effective drop in the attention funnel.
- The structurally identical analysis applies to an ad campaign of a million purchased impressions of which 700,000 render, 200,000 are attended, 50,000 are remembered, and 5,000 produce a purchase — a bioavailable fraction at the purchase locus of half a percent
Verification¶
This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.
Registry ID ref:4f53d4ec56f4 · see in the full table