Product Development Performance¶
Clark, K. B., & Fujimoto, T. (1991). Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Harvard Business School Press.
Cited by¶
2 citations across 2 artifacts.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Concurrent, Cross-Functional Collaboration
- The mechanism works because information flow is bidirectional and immediate: a manufacturing engineer's insight about process constraint shapes the designer's part geometry; the designer's early concept shapes what manufacturing expertise is required; the marketer's understanding of customer need shapes both; and feedback occurs before irreversible commitments are made
This sourceSix-year HBS study of world auto-industry development projects establishing that heavyweight-project-manager organization with early, bidirectional cross-functional information flow (manufacturing/supply involved from concept) yields faster lead time and higher quality than sequential functional handoff.
- The mechanism works because information flow is bidirectional and immediate: a manufacturing engineer's insight about process constraint shapes the designer's part geometry; the designer's early concept shapes what manufacturing expertise is required; the marketer's understanding of customer need shapes both; and feedback occurs before irreversible commitments are made
Mechanisms¶
- Concurrent Engineering Workcell
- Its strength is killing the over-the-wall lag
This sourceContrasts sequential over-the-wall handoffs with overlapping cross-functional development that brings manufacturability knowledge forward while changes are cheaper.
- Its strength is killing the over-the-wall lag
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