Internet Advertising and the Generalized Second-Price Auction¶

Edelman, B., Ostrovsky, M., & Schwarz, M. (2007). Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review, 242-259.

Type: Journal article
Intellectual base: Primary research
Year: 2007
Pages: 242-259
DOI: 10.1257/aer.97.1.242
DOI registrant: American Economic Association
Link: https://doi.org/10.1257/aer.97.1.242
Cited from: economics_finance

Cited by¶

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes¶

Auction Theory
- In online advertising, auction theory is the backbone of the multi-hundred-billion-dollar digital ad market, as Edelman, Ostrovsky, and Schwarz (2007) analyze in their formal model of Google's generalized second-price keyword auction.
  This sourceFormal model of Google's GSP keyword auction documenting the multi-billion-dollar scale and equilibrium properties.
  
  Supported in partVerified against the publisher's abstract
  
  The 2007 abstract confirms a formal equilibrium analysis of the GSP keyword-auction mechanism search engines use to sell online advertising, but gives no market size and never says auction theory is the ad market's 'backbone'.
  
  “We investigate the “generalized second-price” (GSP) auction, a new mechanism used by search engines to sell online advertising.”
  From the publisher's abstract.
  
  Read by an automated reader; not a human review. How support was checked

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